Scores trust, not popularity.
Deft Analytics crawls reviews and social, scores how credible every voice really is, and catches coordinated astroturf — manufactured praise and cybertrooper attacks — with receipts you can audit.
Every surface that shapes a reputation
Likes can be bought. Trust can't be faked — only manufactured.
Most listening tools count mentions and sentiment. Deft measures who's credible, and exposes the coordination that vanity metrics reward.
Astroturf detection, with receipts
The Coordinated Inauthenticity Index catches manufactured praise and cybertrooper attacks — and every flag comes with auditable records: who, when, and how coordinated.
Trust scoring, not vanity metrics
Every voice gets a reliability score. Deft weights the signal by who's believable — not who's loudest — so follower counts and like-farms don't move the needle.
Leading indicators — see it coming
Velocity and reliability modeling surfaces a coordinated attack as it forms — often before it trends — so you respond first instead of cleaning up after.
Deft finds the conversation — you don't feed it keywords.
From a single brief, agents fan out across platforms, pull the public chatter, and sort it by who's actually speaking.
Real audience voices
63%Media & journalists
22%Owned & official accounts
9%Low-reliability / coordinated
6%Every alarm comes with the receipts.
The hard part of reputation defense isn't spotting a spike — it's proving it's fake. Deft shows the coordinated cluster, each account's reliability, the burst pattern, and the records behind it. Take it to your client, the platform, or your lawyer.
From a name to a verdict in three steps.
Brief a study
Name the subject — a brand, talent, or public figure — and the platforms. Deft builds the source list for you.
Deft ingests & scores
Agents crawl public reviews and social, score each voice's reliability, cluster the chatter, and flag coordination.
Read the signal
A clean desk: trust score, author mix, recurring themes, and any astroturf — each backed by auditable receipts.
Built for the people whose reputation is the product.
Protect the roster
Spot a manufactured pile-on against a client early — and prove to brands the love is real, not bought.
Trust your reviews
Separate genuine sentiment from review-farms and competitor sabotage before it skews your decisions.
Catch attacks ~48h early
A coordinated attack is loudest before it's everywhere. See it forming and get ahead of the narrative.
Defend the reputation you've earned.
Get a free reputation read on any brand, talent, or public figure — and see exactly who's real, who's not, and what's coming.